Tools development
According to the needs of my clients, I clearly define a robust, manageable framework of trade marketing tools that will drive strategy implementation.
My proficiency in content and format development and international experience from business activities in 40 markets are instrumental in creating and effectively implementing state-of-the-art tools that build capabilities and drive performance.
Detailed services include:
 Comprehensive framework of trade marketing capabilities and tools – from definition to implementation approach.
Trade marketing tools – from scoping and content development of concepts and programs to effective launch and full implementation.
Retail classification system – from review and counsel on how to connect brands effectively with target consumers at retail touch-points to development and implementation of a new system.
Customer relationship management – incl. strategies for acquisition, profit/sales maximization and retention, and deployment of enabling CRM technology.
Field force and key account management – incl. performance management.
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