Tackling the challenges
Change is needed to overcome the divide between brand and trade, to utilize company resources aligned and in synergy.
Creation and implementation of a brand-lead trade marketing strategy and agency partners capable of taking a holistic view on the brand path to the consumer are key in this change process.
I provide to my clients this holistic view, bridging traditional and new ways of brand building, mastering retail as the new media with focus on trade marketing strategy development and execution.
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