Strategy development
and change management
In my specific area of expertise, trade marketing, I provide to my clients comprehensive services in strategy development – to effectively generate consumer demand through trade channels.
Aligned with brand portfolio objectives, this trade marketing strategy will be poised to become a key business driver.
During its implementation, clients benefit from my extensive experience in managing organizational change across a global operation.
Detailed services include:
 Trade marketing strategy – from review and strategic counsel to development and implementation of a new strategy architecture.
Change management, as core part of implementing the trade marketing strategy, or as part of other initiatives – from definition of approach and plan, stakeholder mapping and communications to hands-on implementation support.
Integration of brand portfolio & trade strategies.
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