Nokia


Since 1997 Underline:fitch has developed an entire merchandising program for Nokia Asia-Pacific. In answering the brief to further strengthen Nokia’s brand equity, Marketfocus contributed to development and sell-in of a new contemporary umbrella concept, poised to set the benchmark for the mobile phone market in Asia.

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The right mix: Strategic thinker and hands-on implementer with long-standing international experience across various marketing disciplines and strong network of affiliates in Europe and Asia

Bridging traditional and new ways of brand building with services in strategy and tools development, structure and process engineering, training, brand activation, and Asia strategy

A brand-driven trade marketing strategy and tools and concepts to effectively manage the brand path to the consumer are key for success

A range of international and national clients, different in size and industry, but with one thing in common: The ambition to win in the market

Looking forward to a stimulating discussion about the challenges your business is facing

William Edwards Deming’s ‘learning is not compulsory – neither is survival’, is a close runner-up, but not my credo
 

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