Heineken
To activate the brand in HoReCa (Hotels, Restaurants, Cafes) a new merchandising concept and design language – going beyond traditional use of logo and color, whilst retaining consistency with established visual brand cues – were developed in conjunction with Underline:fitch Asia.
A range of specific visual material – under in-depth consideration of varying level of investment, different level of control, and unique customer and consumer triggers – was developed and successfully implemented across Heineken’s diverse retail universe throughout Asia Pacific, with the intention of being leveraged globally.
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