Asia strategy
Accustomed with trends in brand building in Asia-Pacific from business activities in more than a dozen markets in the region, with in depth knowledge of the Chinese market and its enormous potential, I provide to my clients consultancy on business strategy in Asia, on cultural challenges connected to doing business in the region, and on effective communication strategies.
Detailed services include:
 Consultancy on business strategy in Asia with focus on China – from strategic opportunity analysis (markets/ segments/ brands) to effective market-entry and route-to-market strategy.
Communication strategies – from review to new development, aiming at specific consumer and/or customer segments, integrating cultural values and changing shopping habits.
Hands-on execution of strategy in partnership with affiliates in Asia.
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